Google Launches Pay Per Action Beta

Many of adsense publisher already use referrals to direct users to their favorite Google products. Now, with Google Adsense’s new referrals beta, publisher can select products and services from Google base of AdWords advertisers.

This is good news for those of publisher who have wanted to use referrals in the past, but couldn’t find a product to match their site’s content. With the referrals beta, publisher can search for products that match up directly with their site’s content.

They can customize their referral units to match the look and feel of their site, making it easier than ever to find a referral ad that fits in seamlessly with their site’s design and content.

What’s more, Google can help make sure publisher find and display the most relevant, best-performing referral ads on their site.

Simply provide a few keywords to describe their site and their users’ interests, and they will see ads automatically displayed that perform best for their site. No more constant updating, rotating products, or guesswork.

As with Adsense’s current Google referrals, publisher will generate earnings when their visitors click through to an advertiser’s site and complete an action defined by their advertisers, such as a sale or sign-up.

Because these actions are often more involved than a simple click or impression, advertisers pay more for these referrals, which can translate into higher earnings for their site.

If you are one of Adsense publisher and interested in being one of Google beta testers, please visit the referrals beta site and sign up.

Source: Now accepting applications for new referrals beta